Brief: Design a tea packaging for naturalists.
Concept and Visual imagery: In order to come up with a unique design for my tea packaging I used the idea generation technique of developing a background story:
"Yara was a native girl of the Amazons who discovered a tea plant in the forest, illuminated by a particular ray of sunshine that gives it beneficial properties". I made reference to the native colours and patterns to create my design. The material and color of the box itself were selected purposely to reflect the organic nature of the product. It is a high end product so I opted to maintain a simple and minimal design overall."
Student work. Project length: 4 days
