Brief: Create a recruiting campaign for young consultants to work in an insurance agency (print format).
Client: Agenzia Generali di Manerbio
Concept and visual imagery: there are a lot of misconceptions and doubts about what it's like to be an insurance broker, especially among young adults. They usually think about it as a call center kind of job (boring). Another problem is that many times parents don't encourage their kids on doing this profession, because of its association with concepts like 'cheating'. When actually, most of brokers are honest people, the job is really active and you can build a great carrier. My idea was to have a fun approach to the visual, using cartoons, to captivate young adults attention. The character, Gisella, is a smart curious person that asks a lot of questions and that is motivated to build her own future. I got the inspiration from Mafalda charater.
