Brief: create an event and design a campaign to solve a company's image problem. The event aims to gain costumers fidelity back after years of bad service, especially Mother's day deliveries.
Target: the three generation of grandmas, moms and daughters to spend a nice brunch during Mother's day.
Client: Interflora
Concept and visual imagery: The mom is the glue who holds the family together. From that, the idea of the ribbon as a symbol that holds things together, creating a unity. It is also an element of the flower arranging, which is part of the event.
Student work. Project length: 4 days
